Orit is responsible for the global marketing and recruitment strategy of TAU International. A large part of this role is aligning and building the marketing and sales funnel across academic programs, regions, and segmented audiences. She manages TAUi's marketing and recruitment team, with the goal of growing the international student body and increasing brand awareness with student prospects and partner institutions.
Beyond her ongoing marketing and recruitment campaigns, Orit has led a new brand strategy implemented across all functions and channels, designed a customized CRM infrastructure and adoption strategy, and established a solid marketing and recruitment process in coordination with TAUi's academic programs and partners.
E-mail: oritcoty@tauex.tau.ac.il
Phone: 972-3-6407561
